Response to: Comment on 'What is negative refraction?' Martin W. McCall, Paul Kinsler, Alberto Favaro Photonics, Blackett Laboratory, Imperial College London, London SW7 2AZ, United Kingdom J.Mod.Opt. 57, 2103 (2010) doi:10.1080/09500340.2010.503012 Much of the confusion in the preceding Comment is resolved once the correct origin and definition of the phrase Negative Phase Velocity (NPV) propagation is recognised. Markel's claim that Im(k_1^2)<0 is a predictor for negative refraction is incompatible with taking ExB/mu_0 as the absolute measure of the electromagnetic flux, and gives distinct results to P · Re(k) < 0 for anisotropic media. We argue that P=(1/2)Re(ExH^*) is the appropriate electromagnetic flux vector for defining negative refraction since its normal component is conserved across an interface. We also show how an induced magnetisation affects both the work done by the electromagnetic field on bound currents and the resultant electromagnetic flux. Keywords: negative refraction; negative phase velocity; Poynting vector